Time (styled on its cover in all caps as TIME) is an American weekly news magazine published in New York City. It was founded in 1923 and for decades was dominated by Henry Luce, who built a highly profitable stable of magazines. Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are based in the United States.
Time magazine was created by Briton Hadden and Henry Luce, making it the first weekly news magazine in the United States. They first called the proposed magazine Facts. They wanted to emphasize brevity, so that a busy man could read it in an hour. They changed the name to Time and used the slogan "Take Time–It's Brief". Hadden was considered carefree and liked to tease Luce and saw Time as important but also fun, which accounted for its heavy coverage of celebrities (including politicians), the entertainment industry, and pop culture - criticized as too light for serious news. It set out to tell the news through people, and for many decades the magazine's cover depicted a single person.
The first issue of Time was published on March 3, 1923, featuring Joseph G. Cannon, the retired Speaker of the House of Representatives, on its cover.
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